Make it stand out.

Visual Merchandising Consultancy Done Right

Display window with three fashion sketches of women's dresses and the text 'Where Style Comes To Life'.

Welcome to Troy Ware Creative—your visual merchandising specialist based in Sydney, serving retailers locally, across Australia, and internationally. With over 25 years’ experience in retail storytelling and design, we help brands of all sizes transform their stores and window displays into compelling, sales-driven brand experiences.
Whether you’re a boutique in Sydney CBD, a flagship in the Eastern Suburbs, or a retailer located interstate or overseas, our tailored consultancy delivers creative solutions, seamless installations, and expert training to help your retail space stand out—wherever you are.

Interior of a clothing store with mannequins dressed in pastel-colored dresses, cherry blossom trees, and decorative bird cages, creating a light and airy atmosphere.

Store window display themed 'Nature's Awakening' with three mannequins dressed in light, floral summer outfits, surrounded by artificial cherry blossoms, birdcages, and small decorative birds on faux grass

Elevate Your Retail Environment: Transform your store into an inviting and visually stunning haven that entices customers to explore. I specialise in arranging products, optimising layouts, and utilising colour and lighting to create an unforgettable shopping experience and boost sales..

Creative Displays, Lasting Impressions: My innovative window displays go beyond ordinary arrangements. I craft immersive installations that tell stories, evoke emotions, and leave a lasting brand impression to excite existing customers while enticing new ones.

Tailored to Your Brand: Your brand identity is at the forefront of my designs. Whether you're a chic boutique or a modern tech store, I adapt my approach to reflect your unique style, values, and target audience.

Woodland-themed display in a mall featuring toys, plush animals, and clothing with animal designs, including deer, foxes, and humanoid animals with animal heads, surrounded by decorative trees and balloons.

Boost Sales and Engagement: A well-organised and visually appealing store can have a direct impact on sales. By strategically placing products and creating focal points, I help guide customers through the shopping journey, leading to increased engagement and conversions.

Flexible Services: From one-time revamps to ongoing Visual Merchandising Companies support, I offer a range of services to suit your needs. Let's collaborate to find the best solutions for your business's growth.

Nationwide Reach: While based in Sydney, I serve clients across all of Australia as well as globally with online support. Whether you're in bustling cities or tranquil towns, I bring my expertise to you, helping businesses of all sizes thrive.

Let's Get Started: Ready to enhance your retail space and take your brand to the next level? Contact me today to discuss your goals, ideas, and vision. Together, we'll transform your store into a captivating destination that leaves a lasting mark and captures sales.

View Portfolio

Create

Visual Merchandising Prop Design, bringing the sheep from the EVERAU logo into a table top display feature using recycled materials.

Dream it

•

Build it

•

Grow it

•

Dream it • Build it • Grow it •

Three paint rollers applying vibrant green, red, and orange colours on a white wall with blue handles – creative home décor and DIY painting inspiration.

Visual Merchandiser

(noun) [viz-oo-uh]

[mur-chuh n-dahyz-er]

Someone who sees what your space could be and makes it real.